Political Ad Spending Estimated at $6 Billion in 2016
via Los Angeles Times
“Next year is expected to set new records in political advertising spending — with an estimated $6 billion up for grabs.
Wells Fargo Securities this week released its preliminary estimates for just how massive 2016 might be in terms of political spending.
The projected $6 billion represents a 16% increase compared with the last presidential campaign season in 2012, when President Obama was running for a second term and Mitt Romney was the Republican nominee.”
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