Ted Cruz Seeks To Harness New Weapon in 2016 Money Race: Small-Dollar Bundlers
Via Washington Post:
“Bundling campaign donations is no longer just for the well-heeled and well-connected.
Sen. Ted Cruz’s presidential campaign is launching a social crowd-funding platform this week that encourages small donors to set up mini-fundraising operations by dangling video game-style badges and “secret events” as rewards.
Dubbed CruzCrowd, the web-based system is effectively a mash-up of the two main drivers of political fundraising: small online giving and the bundling of large contributions. Supporters who sign up to be part of “the militia” will begin earning American Revolution-themed badges as they recruit new “patriots.” There is no minimum donation to participate.”
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